A great job ad should act as a magnet for top talent. If you’re advertising healthcare roles right now, simple tweaks to your job ad can boost visibility, engagement, and applications, ensuring you attract the right candidates.
Every part of a job ad should capture a candidate’s attention, as healthcare professionals weigh multiple factors before deciding to apply. Optimising your job ad increases your chances of finding the ideal hire faster.
Here are key strategies to supercharge your job ad on Health Jobs Hub and maximise its impact.
📌 Use an Effective & Clear Job Title
A well-crafted job title is critical in attracting the right healthcare professionals.
Best Practices for Job Titles:
✔ Be specific & market-relevant – Use job titles that match industry standards.
✔ Avoid internal jargon & buzzwords – Candidates are more likely to search for “Registered Nurse” rather than “Nursing Superstar.”
✔ Think like a candidate – Use terms healthcare professionals would type into a job search bar.
Example: Instead of "Medical Rockstar Needed for Busy Clinic," try "General Practitioner (VR GP) | Private Billing | Flexible Hours"
🌟 Pro Tip: A clear, concise job title improves search visibility, ensuring your ad is found by the most relevant candidates.
📌 Spend Time on the Job Summary
The job summary is often the first thing candidates see in search results. A well-crafted summary can make or break whether they click through to your listing.
How to Write an Engaging Summary:
✔ Include key details upfront – Role expectations, location, and work environment.
✔ Highlight unique benefits – Work-life balance, flexible schedules, career growth opportunities.
✔ Avoid generic phrases – Instead of "Great culture and benefits," specify "Work-from-home options 2 days per week, monthly wellness stipend."
🌟 Pro Tip: Candidates spend 80% of their time scanning job search results, so your summary should grab their attention instantly.
📌 Appeal to Your Ideal Candidates
Understanding what attracts healthcare professionals to a role will help craft a job ad that speaks to them directly.
How to Make Your Ad Stand Out:
✔ Research industry trends – What do candidates in your sector value most?
✔ Highlight benefits that matter – Flexible shifts, relocation assistance, or paid professional development.
✔ Use action words – Instead of "We are looking for a nurse," say "Join our dynamic emergency department as a Registered Nurse and make a difference."
🌟 Pro Tip: Tailor your job ad to the specific needs of junior vs. senior healthcare professionals—their priorities may differ.
📌 Show Them the Money: Include a Salary Range
Salary transparency is one of the most important factors for job seekers. Ads that display salary ranges receive significantly more applications than those that don’t.
Why Including a Salary is Essential:
✔ 37% more applications for ads that include salary information.
✔ Saves time for both employers and candidates—ensuring alignment early on.
✔ Attracts high-quality, serious applicants who meet your pay expectations.
🌟 Pro Tip: If you can’t specify an exact salary, provide a range or highlight additional perks (e.g., salary packaging, sign-on bonuses, additional leave).
📌 Choose the Correct Job Category & Tags
Ensuring your job ad is placed under the right classification helps it reach the right candidates faster.
Best Practices for Categorising Job Ads:
✔ Use industry-standard classifications (e.g., "General Practitioner," "Allied Health," "Aged Care").
✔ Research similar job ads to see how they’re categorised.
✔ Ensure tags and keywords match what candidates search for (e.g., "telehealth GP," "private billing," "rural doctor opportunity").
🌟 Pro Tip: Placing a job ad under the wrong category reduces visibility and lowers engagement. Double-check before posting!
📌 5 Easy Ways to Supercharge Your Job Ad
✅ Use a clear, concise, and market-relevant job title – Avoid jargon and unnecessary words.
✅ Write a compelling summary – Highlight key responsibilities, location, and benefits.
✅ Include a salary range – Attract more applications and better-qualified candidates.
✅ Use bold headings & short paragraphs – Ensure your ad is mobile-friendly and easy to scan.
✅ Understand what attracts candidates – Research what healthcare professionals value most in a role.
🚀 Optimise Your Job Ads & Attract Top Healthcare Talent
Small changes to your job ads can make a huge impact on engagement and applications.
🎯 Your Next Steps:
✅ Review your job titles and summaries—are they clear and candidate-friendly?
✅ Add salary details or benefits to boost engagement.
✅ Ensure your job ads are in the correct classification.
✅ Use mobile-friendly formatting with bold headings and short paragraphs.
Ready to attract top healthcare professionals to your job listings?
🔗 Post your job ads today on Health Jobs Hub!
📢 Have hiring needs? Let us know how we can help you optimise your recruitment strategy!
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